Trusted by businesses across industries
We build the website, run the marketing, automate the busywork with AI, and turn your data into decisions — all under one roof. One partner, end to end.
From the site your customers land on to the data that tells you what's working — we cover the whole loop, so the pieces actually talk to each other.
Fast, modern sites built to convert — no templates, no bloat, custom on every pixel.
Google Ads, local SEO, and a Google Business Profile that actually pulls its weight.
Custom AI workflows that handle the repetitive work — quotes, follow-ups, reporting, intake.
Clear monthly recaps and dashboards that turn the data you already collect into action.
Targeted prospect lists and outreach that find the buyers most likely to say yes.
POS, CRM, and behavioral data turned into a real picture of who buys and why.
Staffing, hours, inventory, and process tuning — built on numbers, not gut feel.
If it's slowing your business down, it's our kind of problem. We're committed to solving the work no one else wants to touch.
Let's talkWhitecap Data was founded in 2023 on the shores of New York's Finger Lakes — eleven long, narrow lakes that gave us our name and our mark.
Thomas Tierney started the firm with a background in math, business, and computing, and a single goal: help small businesses compete in a landscape that never stops shifting. In 2026, his younger brother Michael joined the team, bringing AI and cybersecurity expertise that broadened the range of services we can deliver.
We've expanded to serve businesses nationwide, with clients in over 6 states. We build websites, run marketing, automate operations, and analyze data for businesses across the country — from independent shops and wineries to multi-location operators looking for a sharper edge.
Solving the questions of tomorrow, with the data of today.
Working with Whitecap Data has been eye-opening. Despite capturing multiple data points in our POS, I lacked the time and skill to put that data to use. Thomas helped us analyze our wine club, shipping vs. pickup membership costs, ancillary spending, and more — and the monthly recap is what we use to shape what we do.
Thomas has been a tremendous help in getting us to look at our business through a different lens. He's taught us how to use the data we already collect to make smarter decisions about staffing, hours, and customer experience.
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